Alberta World Cup Society Secures Prestigious International Event, Promising Significant Economic Impact
CANMORE, AB – The Alberta World Cup Society (AWCS) is thrilled to announce that Canmore, Alberta, has been awarded the rights to host the Masters World Cup for Cross-Country Skiing in 2029. This highly anticipated event will bring passionate Masters athletes from around the globe to the heart of the Canadian Rockies, showcasing Canmore’s world-class facilities and vibrant community spirit.
2022 Masters World Cup / Relays / March 9.2022 Photo Credit: Gibson Pictures
The decision to award the 2029 Masters World Cup to Canmore underscores AWCS’ proven capability to host major international ski events, building on a rich legacy of successful competitions. The event is expected to generate substantial economic impact, providing robust support for local businesses and the broader provincial economy.
“Winning this bid is a testament to Canmore’s exceptional facilities, our deep-rooted passion for cross-country skiing, and the unwavering dedication of our community. We are committed to delivering a truly fair, safe, and incredibly fun World Cup that will spark a positive, lasting ripple effect across our provincial, national, and international communities, truly solidifying the future of the sport.” said Norbert Meier, Vice President, Events Chair, AWCS.
The Canmore Nordic Centre Provincial Park, a legacy venue from the 1988 Winter Olympics, will serve as the primary competition site. Recent $17.5 million investments in its biathlon building, stadium, and snow-making infrastructure further solidify its status as a premier Nordic facility globally.
“Congratulations to the Alberta World Cup Society for being awarded hosting rights for the 2029 Masters World Cup to be held at the Canmore Nordic Centre! These events strengthen our local identity, bring economic and social benefits, and reflect our commitment to being a vibrant, active winter tourism destination. We look forward to sharing our trails and hospitality with the global skiing community.”said Mayor Sean Krausert, Town of Canmore
“Tourism Canmore Kananaskis is proud to support events that celebrate active living, foster community pride, and contribute to our local economy. Hosting the 2029 Masters World Cup is an incredible honour for our region. Events like this shine a spotlight on Canmore and Kananaskis as an inclusive, world-class winter sports destination. We extend our heartfelt congratulations to everyone involved in bringing it to our community.” said Rachel Ludwig, CEO, Tourism Canmore Kananaskis.
“The World Masters Association is tremendously excited to be returning to Canmore for the 2029 Masters World Cup. Master skiers from around the world look forward to once again enjoying the exceptional organization provided by the Alberta World Cup Society, the wonderful hospitality of the greater Canmore community, and (of course) incredible skiing in a spectacular setting.” Said JD Downing, President World Masters Association
“On behalf of our Provincial Directors and members across Canada, the Canadian Masters XC Ski Association, we are excited to be returning to Canmore Nordic Center for The Masters World Cup in 2029! The people of Canmore, the Alberta World Cup Society along with their partners, Alberta Parks and the Alberta Government will host a great event in a stunning location with World class facilities and great courses. The countdown is on and we can already feel the anticipation building with our members across Canada and the World.” said Mike Bell, National Director, Canadian Masters Cross Country Ski Association.
The success of the Masters World Cup relies heavily on the tireless dedication of volunteers. The AWCS prides itself on its extensive volunteer base, whose commitment ensures seamless operations and an unforgettable experience for all participants. Building on the success of hosting the same event in 2022, even amidst global pandemic challenges, we eagerly anticipate welcoming back those who were unable to join us then, for an even grander celebration in 2029.
Event Highlights:
- World-Class Venue: Canmore Nordic Centre Provincial Park, a proven international competition site with recent infrastructure upgrades.
- Exceptional Accessibility: Just over an hour from Calgary International Airport (YYC), which offers direct flights to over 100 cities globally with 400-500 daily flights.
- Abundant Accommodation: Over 4,000 3 and 4-star hotel rooms and apartment-style rentals available.
- Community Engagement: A strong emphasis on local volunteer involvement and community benefits.
The AWCS looks forward to welcoming Masters athletes, their families, and fans to Canmore in 2029 for what promises to be an extraordinary celebration of cross-country skiing.